Designer. Brand systems, product interfaces, print production.

About

IYKYK

Twelve years across agency and in-house work.

 

software knowledge :

Figma, Adobe Creative Suite (Illustrator, Photoshop, InDesign, Express), Canva, HubSpot, Claude Design

I'm a Minneapolis-based designer with 12+ years of agency and in-house experience spanning branding, UI/UX, and print production. Most recently, I was Senior Designer at Irrigreen, a smart irrigation company, where I built the company-wide design system and brand guidelines using Claude Design — giving sales, marketing, support, and engineering teams a consistent, on-brand toolkit for everything from pitch decks to app onboarding flows. Before that, I was the first designer hired at HidrateSmart, an award-winning startup, where my role grew from Graphic Designer to Senior Designer across product, packaging, and UI/UX design.

I pair an early, hands-on adoption of AI-assisted design tools with deep production craft in Figma and Adobe Creative Suite — using AI to move fast in concept and ideation, then bringing the same rigor to final execution that I've built over a decade-plus career.

CV on LinkedIn